Reliance Retail, part of the Reliance Industries group, said Friday it will soon launch its own brand of 4G LTE smartphones under the brand Lyf. In an emailed statement, Reliance Retail said the brand is "built on the premise of unmatched user experience will offer high performance handsets that deliver a true 4G experience comparableto the best in the world." To that end, Reliance Retail said the Lyf range of smartphones will come with features like voice over LTE (VoLTE), voice over Wi-Fi (VoWi-FI), as well as HD voice and HD quality video calling. The company has earlier talked about launching 4G smartphones at Rs. 4,000 and offering services at Rs. 300 per month. Apart from Reliance Retail, the Lyf brand of smartphones will be available through a wider distribution and retail network including multi-brand outlets. Earlier this month, Reliance Industries (which owns Reliance Jio Infocomm) and Reliance Communications announced a partnership to trade an
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